Multiply Your Success with Tom DuFore

91. How to Innovate in Small Bites—Gardar Stefansson, Co-Founder/CEO, GOOD GOOD Company

March 07, 2022 Tom DuFore and Gardar Stefansson
Multiply Your Success with Tom DuFore
91. How to Innovate in Small Bites—Gardar Stefansson, Co-Founder/CEO, GOOD GOOD Company
Show Notes

Innovation is a popular term these days and it can sometimes come across as a daunting task. How do you innovate in your current business or industry on a fixed budget and limited resources? How can you make it happen when you just don’t know where to start or how to do it? 

Our guest today, Gardar Stefansson based out of Iceland, shares with us how he has brought new ideas and innovation in a very old industry. He started his innovation with jam. That’s right, literally making changes one small bite at a time to an industry that seems to have been around forever. You are going to love his story of how he has created the 17th largest jam company in the United States.

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ABOUT OUR GUEST:
Gardar Stefansson, CEO, and Co-founder of GOOD GOOD, studied in Aahus, Denmark, and started off in the salt business. In2015, he exited the salt business when he was approached by his co-founders of GOOD GOOD. Their first product was created in his kitchen, which they later launched in the US in 2018. About Good Good: Founded in 2015 when Gardar Stefansson, Agnar Lemacks, and Johann Kristjansson were searching for solutions to help relatives with Type 2 diabetes. The trio learned that natural alternatives to sugar were key to limiting sugar intake, and they created a blend of stevia and erythritol to replace sugar in day-to-day foods. After launching a business around this product, they decided to experiment further by creating jams, which quickly became the brand’s most popular line of products. The brand's products now include multiple flavors of jam, spreads, keto bars, syrup, stevia drops, tablets, and stevia and erythritol blend. GOOD GOOD can currently be found in over 6,000 stores in 16 countries.


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