What would you do if you had to rename your company? How would you name a new product or service you created?
In today’s episode, we interview Alexandra Watkins, who shares with us her tried and true methods for branding, rebranding, and name creation.
TODAY'S WIN-WIN:
It's not too late to change the name of your brand.
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ABOUT OUR GUEST:
Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the Neato robotic vacuum, Burger King’s Mac n’ Cheetos, and Spanish language school Gringo Lingo. The vertical farming company she named Plenty was recently named one of the Top 100 Most Influential Companies by Time Magazine.
Alexandra is a former Author in Residence with the Nasdaq Entrepreneurial Center. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. She lives by the beach in her Barbie Dream House.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.